FOR COMPANIES
The project of Città Vegetale / Greencity will showcase the features and properties of business participants’ products. In particular, it will expose both the intrinsic qualities as those potential, going even to the view of the particularities of each product unexpressed in today.
The international designer Luca Gnizio will lend his experience and creativity to each company, in order to enhance its products as green and sustainable. It will be an unique and unrepeatable plus to the service for companies that surely will be talked about.
WHY YOU SHOULD PARTICIPATE
Fuorisalone is the heart of innovation design and Green Utopia is its core, while Expo Milano 2015 is the most important event of the year worldwide.
Participating in Green Utopia means to be present both at the Milan Design Week and at Expo.
Each brand will have the opportunity to present its green side to architects, designers and interior decorators.
The product will be contextualized and valued in the exhibition space with the design support of the editor of Green Utopia and Luca Gnizio.
The company’s logo will be on all promotional print and multimedia event. The informative will be distributed at the registration desk and close to the displayed product. The contact list of the visitors will be given to company sponsors, in compliance with privacy laws. A forceful installation becomes a viral element spreading the brand through social networks too.
Green Utopia 2015 will not close with the Milano Design Week, but it will continue until May 8 with:
• seminars
• debates
• presentations
• exhibitions
• aperitifs
There will be cultural and entertainment events for companies wishing additional moments of acclaim and meeting with national and international architects, designers and interior decorators: the personalized organization and planning of these moments will be done in synergy with the Green Utopia 2015’s staff.
MEDIA PLAN
– Press office dedicated to ensure visibility on all media support
– Targeted action on Wolters Kluwer Italia’s network www.teknoring.it
• architetto.info › 117.501 followers
• ingegneri.info › 177.335 followers
• edilone.it › 118.669 followers
• geometra.info › 67.032 followers
• agrinews.info › 30.434 followers
• mixdesign.it › 63.309 followers
– Ad hoc personalization according to specific needs
HOW TO PARTICIPATE
Main Sponsor: creating an installation entirely dedicated to its flagship product in a 10×10 m (100 sqm) area. It may be conducted in collaboration with Luca Gnizio, specialized in green installations, or autonomously.
Participation fee: € 25.000
Partner Sponsor: providing materials as part of the exhibition, such as flooring, plants, lighting, structures, objects, street furniture etc.
Participation fee: € 10.000
